For Businesses
Protect your people. Strengthen your business.
Long-term care insurance is one of the most valued — and least offered — employee benefits. William Sloan, CLU helps North and South Carolina businesses design plans that work for every budget.
Why It Matters
Why businesses should offer LTC benefits
Long-term care is the benefit employees don't know they need — until they do. Offering it sets you apart.
Attract and retain top talent
LTC benefits are rare. Offering them signals that you invest in employees' long-term wellbeing — a powerful differentiator in a competitive hiring market.
Reduce unplanned workforce disruptions
When an employee or their family member needs care, productivity suffers. LTC coverage helps employees plan ahead, reducing absenteeism and distraction.
Demonstrate genuine care
Employees who feel valued stay longer. LTC benefits communicate that your company thinks beyond the next paycheck — and employees notice.
Complement existing benefits
Health insurance, disability, and life insurance don't cover long-term care. Adding LTC closes a critical gap in your benefits package.
Plan Options
Types of business LTC plans
There is no one-size-fits-all solution. The right structure depends on your company size, goals, and budget.
Group LTC Insurance
Employer-sponsored group plans allow businesses to offer LTC coverage to all eligible employees — often at discounted rates unavailable to individuals. Premiums can be employer-paid, employee-paid, or shared.
Best for: Companies of 10+ employees looking to offer a broad benefit
Multi-Life Discounts
Even without a formal group plan, businesses can arrange for employees to apply individually and receive a multi-life discount — typically 5–10% off standard rates — simply by virtue of applying through the same employer.
Best for: Smaller businesses or those wanting flexibility without a formal group structure
Executive Carve-Out Plans
Selectively offer enhanced LTC benefits to key executives, owners, or high-value employees. These plans can be structured to provide richer benefits than the standard group offering — and may be fully employer-funded.
Best for: Businesses wanting to reward and retain key personnel
Tax Benefits
Tax advantages for employers and employees
Business-sponsored LTC plans can offer meaningful tax benefits at both the company and individual level. Consult your tax advisor for guidance specific to your situation.
Employer premium deductions
Premiums paid by a C-corporation for employee LTC coverage are generally 100% tax-deductible as a business expense — including coverage for owner-employees.
Tax-free benefits for employees
Benefits received from a qualified LTC policy are generally income-tax-free to the employee, making the coverage even more valuable than its face value suggests.
S-Corp and partnership considerations
S-corps, partnerships, and sole proprietors have different rules — but owners may still deduct a portion of premiums as a self-employed health insurance deduction. William can help you understand what applies to your structure.
No FICA or FUTA on employer-paid premiums
Employer-paid LTC premiums are generally exempt from FICA and FUTA taxes, reducing the true cost of offering the benefit.
Common Questions
Employer questions, answered
Requirements vary by carrier, but many group plans are available to businesses with as few as 3–5 employees. For smaller teams, multi-life individual policies can achieve similar savings without a formal group structure.
Yes — executive carve-out plans allow you to selectively offer enhanced LTC benefits to key employees or executives. These plans are structured separately from any company-wide offering and can be fully employer-funded.
Costs vary widely based on employee ages, benefit levels, and how much of the premium the employer covers. Many businesses start with a voluntary plan — employees pay their own premiums at group rates — which costs the employer nothing beyond administration.
Employer-sponsored LTC plans can be structured as ERISA plans or non-ERISA plans. Non-ERISA structures (where the employer simply facilitates access to individual policies) involve less administrative burden. William can walk you through the tradeoffs.
Several major carriers offer group and multi-life LTC products in North and South Carolina. William works with multiple carriers to find the right fit for your business — rather than being limited to a single company's offerings.
Ready to explore LTC benefits for your business?
William Sloan, CLU offers complimentary consultations for business owners and HR leaders. No pressure — just clear answers.
Or email William@CarolinasLTC.com